How to Secure Long Term Corporate Clients
So you’ve been in the Photo Booth industry for awhile now. There is a lot of saturation and competition from newer low priced companies. It’s time to start looking at the corporate market for long term clients.
Here are some easy-to-follow steps to get started.
1. Target Your Corporate Clients
Consider industries that use Photo Booth companies and brainstorm a list. A few examples include:
Event Planners
Venues
Marketing Agencies
Trade Shows
2. Create a Corporate Package
• Step: Develop packages tailored to corporate needs (e.g., branded prints, data capture, and social media integration).
• Tip: Offer long-term discounts or retainer packages for repeat business.
3. Use Your Existing Network
• Step: Reach out to your current clients who have corporate connections or ask for referrals.
• Tip: Offer referral discounts to incentivize word-of-mouth.
4. Partner with Venues and Event Planners
• Step: Build relationships with venues and planners who often handle corporate events.
• Tip: Attract them with exclusive rates or a commission structure for referrals.
5. Market as a Premium Brand
• Step: Position your company as a high-end service by emphasizing customization, reliability, and customer service. You want to work with clients who are serious and want to pay for the best.
• Tip: Highlight success stories and showcase branded experiences in your portfolio.
6. Reach Out with a Professional Pitch
• Step: Cold email or call potential clients with a well-prepared pitch.
• Tip: Focus on how your service adds value to their corporate events and improves brand engagement.
7. Offer a Trial or Demo
• Step: For potential clients, offer a discounted first event to prove your value.
• Tip: Use this opportunity to upsell long-term contracts if they like your service.
8. Stay in Touch with Corporate Clients
• Step: After each event, follow up with a thank-you note and suggestions for future collaborations.
• Tip: Send periodic updates, holiday greetings, or promotional offers to stay top of mind.